What Are Cookies and Why We Use Them
Cookies are small text files that websites store on your device when
you visit them. Think of them as digital notes that help us remember
your preferences and improve your experience with our flower delivery
service. At Fellarex, we use cookies to make ordering flowers as smooth
as possible – from remembering items in your cart to ensuring your
delivery preferences are saved for future orders.
We're transparent about our cookie usage because we believe you should
understand how your data helps us serve you better. When you browse our
website, cookies help us remember whether you prefer roses over tulips,
your usual delivery address, and even the time of day you typically
place orders. This information allows us to personalize your experience
and make relevant flower recommendations.
Essential Cookies
These cookies are necessary for our website to function
properly. They enable core features like your shopping cart,
secure checkout process, and account login. Without these
cookies, you wouldn't be able to place flower orders or access
your account information.
Performance Cookies
We use these to understand how visitors interact with our
website. They help us identify which flower categories are most
popular, where customers spend the most time browsing, and
which pages might need improvement to enhance your shopping
experience.
Functional Cookies
These cookies remember your preferences and choices. They store
information like your preferred delivery location, favorite
flower types, and language settings, making each visit to our
site more personalized and efficient.
Marketing Cookies
These cookies help us show you relevant advertisements and
measure the effectiveness of our marketing campaigns. They
track your browsing behavior to provide personalized flower
recommendations and special offers that match your interests.
How We Collect and Use Your Information
Beyond cookies, we collect information in several ways to provide you
with exceptional flower delivery service. This data collection happens
naturally as you interact with our website and services, and we want
you to understand exactly what information we gather and how it
benefits your experience.
Order Information: When you place an order, we
collect details like delivery addresses, recipient information,
flower preferences, and special instructions. This helps us
ensure your flowers reach the right person at the right time
with your personalized message.
Browsing Behavior: We track which flower
arrangements you view, how long you spend on different pages,
and which products you add to your cart. This information helps
us improve our website layout and recommend flowers you're most
likely to love.
Device and Location Data: We collect
information about your device type, browser, and general
location to optimize our website performance and show you
relevant delivery options and pricing for your area in
Azerbaijan.
Communication Preferences: We note how you
prefer to receive updates about your orders – whether through
email, SMS, or phone calls – and remember these preferences for
future communications about deliveries and special offers.
Payment Information: While we don't store
complete payment details, we do keep transaction records and
payment preferences to make future checkouts faster and help
resolve any billing questions you might have.
Managing Your Cookie Preferences
You have complete control over how cookies are used on your device. We
respect your privacy choices and provide multiple ways for you to
manage your cookie settings. Here's how you can customize your
experience with our website while still enjoying our flower delivery
services.
Browser Settings
Most web browsers allow you to control cookies through their
settings. You can choose to accept all cookies, reject all
cookies, or be notified when a cookie is set. Keep in mind that
blocking all cookies might limit some website functionality.
Selective Cookie Management
You can choose to accept only essential cookies while blocking
marketing and performance cookies. This approach maintains core
website functionality while limiting data collection for
advertising and analytics purposes.
Account Preferences
If you have a Fellarex account, you can log in and adjust your
privacy and communication preferences. This includes settings
for email notifications, personalized recommendations, and data
sharing preferences.
Mobile Device Controls
Mobile devices offer additional privacy controls through their
operating systems. You can limit ad tracking, reset advertising
identifiers, and control location sharing through your device's
privacy settings.
Data Retention and Your Rights
We keep your information only as long as necessary to provide our
services and fulfill our legal obligations. Most cookie data expires
automatically – session cookies disappear when you close your browser,
while persistent cookies typically last between 30 days to 2 years,
depending on their purpose.
Your personal information from flower orders is retained for up to 7
years to comply with business and tax requirements. However, you can
request deletion of your account and associated data at any time. We'll
process such requests within 30 days, though we may need to retain some
information for legal compliance or dispute resolution.
You have the right to access, correct, or delete your personal
information. You can also request a copy of the data we hold about you
or ask us to transfer your information to another service provider.
These rights apply to both cookie data and information you've provided
directly through our website.
Third-Party Services and Data Sharing
We work with trusted third-party services to deliver the best possible
experience for our flower delivery customers. These partnerships
involve limited data sharing, always with appropriate safeguards and
only for legitimate business purposes that benefit your service
experience.
Payment processors handle your transaction data securely, delivery
partners receive necessary address information to complete your flower
deliveries, and analytics services help us understand website
performance using aggregated, anonymous data. We never sell your
personal information to advertisers or unrelated third parties.
Some third-party services may place their own cookies on your device.
For example, if you use social media features on our site or pay
through external payment gateways, those services operate under their
own privacy policies. We recommend reviewing the privacy policies of
any third-party services you interact with through our website.
